Ntouju — Creative Business Survey

Section 1 — About your business

Question 1

What creative services do you sell?

Check all that apply

Question 2

Who are your clients?

Check all that apply

ANigerian individuals BNigerian businesses / organizations CInternational / diaspora clients DOther freelancers / agencies (subcontracting)

Question 3

Is this your full-time work, or a side hustle?

AFull-time freelance (it's my main income) BSide hustle (I have a day job) CI run an agency / studio with a team DHybrid (full-time freelance + other income streams)

Question 4

How many paying clients do you have right now?

Section 2 — How you get paid

Question 5

How do clients mostly pay you?

Check all that apply

Question 6

Do you take a deposit before starting a job?

AAlways (75%+ of jobs) BSometimes CRarely DNever

Question 6 — if yes

How much?

Question 7

Have you had a client pay you late or not pay at all in the last year?

AYes, several times BYes, once or twice CNo

Question 7 — if yes

Roughly how much money have you lost to late or unpaid work in the last year?

Optional, pick closest

Question 8

When a client pays late, what do you do?

Check all that apply

Section 3 — Looking professional

Question 9

Have you ever sent a client a proposal, contract, or formal invoice?

AYes, regularly BYes, but only for corporate / bigger clients CRarely DNever

Question 9 — if yes

How did you create it?

Check all that apply

Question 10

Do clients ever ask you for something "formal" (proposal, contract, invoice)?

AYes, often BSometimes CRarely DNever

Question 11

How do you keep track of who owes you, what's paid, and what's overdue?

Section 4 — Where conversations happen

Question 12

Where do your client conversations mostly happen?

Check all that apply

Question 13

How often do you use email with clients?

AMost client communication is via email BEmail for formal things (invoices, contracts), WhatsApp for day-to-day CRarely — everything happens on WhatsApp / Instagram DOnly for international clients

Section 5 — Portfolio and credibility

Question 14

Do you have a portfolio?

AYes, a website BYes, a PDF / Google Drive link CMy Instagram is my portfolio DNot really

Question 14 — if yes

When did you last update it?

AThis month BWithin the last 3 months CWithin the last 6 months DOver 6 months ago

Question 15

Do clients ever ask for references, reviews, or examples of your work?

AYes, often BSometimes CRarely DNever

Section 6 — Pricing

Question 16

How do you decide what to charge?

Check all that apply

ASet packages / rates I quote BCase-by-case, depends on the job CBased on what I think the client can afford DBased on time spent EI undercharge sometimes because I'm worried about losing the client

Question 17

Have you ever felt you undercharged a client?

AYes, often BYes, a few times CNot anymore — I charge confidently now

Section 7 — Tools

Question 18

Have you ever tried a tool to help manage your clients (CRM, booking, invoicing)?

AYes, and I still use it BYes, but I stopped using it CNo, but I've thought about it DNo

Question 18 — if you stopped using one

Why?

Check all that apply

AToo complicated / time-consuming to set up BDidn't fit how I actually work (WhatsApp first) CToo expensive DMy clients wouldn't use it EIt was built for a different market FOther

Section 8 — Wrapping up

Question 19

What's the most frustrating part of running the business side of your work?

Choose up to 2

AFollowing up with clients who go quiet BChasing payments CMaking proposals / contracts / invoices DTracking who owes me what EClient conversations scattered across different apps FKeeping my portfolio up to date GScope changes / endless revisions HLooking professional enough to win bigger clients IFinding time for admin while doing the actual work

Question 20

Would you be open to trying a tool that handles client admin for you — quotes, follow-ups, payment tracking — and giving feedback?

AYes, happy to try it BMaybe — depends on the tool CI've got it handled for now DNo

Optional

Contact — if you'd like us to reach out

Name

WhatsApp / Instagram

What you do

Thank you. This genuinely helps.

Your answers are going directly into how we build Ntouju. We're building for creatives like you, and now we know a little more about what that means.

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Tell us how you actually run your business

Thank you. This genuinely helps.