Research & Thinking

Thinking on running service businesses.

Research-led articles on client retention, staff management, and building systems that work without you.

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Client Retention · 6 min read

The ₦500,000 mistake service businesses make every month

Research shows acquiring a new client costs 5× more than keeping one. For service businesses spending on Instagram ads while losing existing clients to silence, this is what that looks like in naira.

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