91% of buyers say they'd use their agent again. Only 12% actually do.
For real estate agents playing a long game, where the referral is worth more than the commission, and the relationship doesn't end at closing.
70% of sellers can't remember their agent's name a year after closing.
Of buyers say they would use their agent again. Only 12% actually do. The gap is silence, not bad service.
Of sellers and 52% of buyers found their agent through a referral. The agent who stays in touch gets the listing.
The repeat cycle for real estate. A client who bought in 2024 may sell in 2029. The agent who stayed in touch gets that business.
The moments where agents lose business, and what Ntouju does about it.
The post-close silence
Funke closed in November. By the following October she was searching Google for a new agent, she needed to sell her investment property. Her original agent had made no contact since closing day. He lost a listing and two referrals to eleven months of silence.
Thank you email on closing day. 30-day check-in. Market updates every 6 weeks. Home anniversary email at 12 months. Referral ask at 60 days post-close. All automated. All personalised.
The agent who relied on memory
An agent had 40 past clients. He intended to stay in touch with all of them. In practice, he contacted the ones he remembered liking. The rest drifted. Twelve potential referrals became zero.
Segment past clients by closing date, property type, location. Send market updates that feel relevant to their specific situation. Nobody gets missed because the system doesn't forget.
The handover that lost the deal
A senior agent transferred her pipeline to a junior when she went on maternity leave. The junior had none of the context, client preferences, ongoing conversations, what was discussed in the last meeting. Two deals fell through.
The full client history is in the profile. When leave is approved, open follow-ups are flagged and reassigned with full context. The new agent opens the profile and has everything.
Ready to see it in action?
We're onboarding a small group of businesses personally. Every client gets a hands-on setup, not a SaaS flow.
Setup and personal onboarding are included.